Cosmetic photography includes makeup, toiletries, beauty products, perfumes and even pharmaceutical products. E-comm images on a white background is standard for online shopping. Advertising photography has an attitude in lighting and composition that includes a visual message conveying pleasantly a retailer’s offerings. My approach is to establish a strong relationship with a client knowing well what they require in the treatment of their respective markets. Since most of these products are promoted in all media/social media and sold online (e.g. Amazon) that is mainly photography driven, coast to coast, it requires meticulous attention to how it is viewed.