This one is not just about tangibles but also services such as transport, restaurant or healthcare. If it exists, it can be photographed. From giant buildings ( architecture photography ), full size trucks to tiny circuitboard items, the treatment is consistently the same; make it look its best. The Moment: is the fraction of a second most people take to look at e-comm pictures. An image of a product, whether for e-com, catalogue or advertising, has to look sexy as well as convey its characteristics in that very short, golden moment which may determine successful marketing.